Alpha launches China WeChat Account
Alpha Assembly Solutions, the world leader in the production of electronic soldering and bonding materials, announced the launch of their official account on WeChat, a popular social media platform in China. The local platform will provide Mainland customers with easy access to relevant information on ALPHA® Products and technical knowledge, such as troubleshooting guides and best practices.
Followers of Alpha Assembly Solutions will receive the latest information on leading products, upcoming events, new product introductions, and relevant contacts in China. This platform will not only engage customers/followers in China, but will facilitate more interactions with them through this continuous mode of communication.
“With the current volume of smartphone users worldwide, using a smartphone for searching information is more convenient and likely than using a laptop at home or in the office. This new WeChat platform is designed not only to get the latest product information to our customers, but to also allow them to easily find the latest of Alpha’s solutions for process, reliability and compliance anytime they need from their smartphones.” said Sally Lee, Regional Marketing Communications Manager for Asia Pacific. “The app is very easy to use and is ideal for anyone who may need to frequently access ALPHA® product and technical information while on-the-go.”
Alpha’s WeChat account is only accessible by those in the China region and can be accessed by scanning the QR code below or searching for the account name “AlphaAssembly” from within the WeChat mobile application.