Sharp Electronics Combines U.S. Manufacturing, Marketing, And Services & Solutions Groups Under New Umbrella To Better Serve American Market

Sharp is pleased to announce today the newly formed Sharp Home Electronics Company of America (SHCA), a division established to integrate the previously separate divisions of SEMCA (Sharp Electronics Marketing Company of America), SMCA (Sharp Manufacturing Company of America) and SSG (Services and Solutions Group). Jim Sanduski, previous President of SEMCA, has been appointed President of the new division.

This organizational change aims to enhance Sharp’s U.S. Home Electronics business – from manufacturing, to sales & marketing, to after-service – thereby increasing operational efficiencies and overall profitability. The integration also strengthens localized product planning and marketing, allowing for full utilization of both factory engineering resources and market information.

“Bringing SEMCA, SMCA and SSG together under one umbrella is a natural move for Sharp in the U.S. as we continue to strive for increased brand cohesiveness,” said Doug Albregts, Chairman and CEO of Sharp Electronics Corporation. “Not only does it strengthen communications and marketing efforts between our internal teams, but it will significantly enhance utilization of valuable time and resources so that we can collectively better serve our customers.”

As the newly appointed President of SHCA, Jim Sanduski will lead the new division reporting directly to Mr. Albregts. Additionally, department heads Shotaro Watanabe of SMCA and Toru Yakura of SSG will now report directly to Mr. Sanduski.

“I’m looking forward to the opportunities that this newly formed collective will allow for in the U.S. market,” said Sanduski. “By integrating functions, we’ll be able to respond better to marketing opportunities and continue growing our business.”

For more information about SHCA, please visit

About Sharp Home Electronics Company of America
SHCA is the U.S. Consumer Products Group of Sharp Electronics Corporation, the U.S. sales subsidiary of Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products.  SHCA includes the manufacturing of Home Appliances in Memphis, TN together with the sales & marketing and servicing of Home Electronics in the United States. Leading products include Sharp Carousel®, Microwave Drawer™, SuperSteam+™ ovens, and Plasmacluster® Ion air purifiers. Sharp Corporation was named one of the Most Admired Brands in America and one of the 20 Most Loved Companies globally*.  Learn more at

*Sources: Buyology Inc., 2012; APCO Worldwide, 2013

Sharp, Carousel, Plasmacluster and all related trademarks are trademarks or registered trademarks of Sharp Corporation and/or its affiliated companies. All other trademarks are property of their respective owners.

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