SMS appoints well-known industry figurehead Jeff Clifford as new head of business development

New Head of Business Development Role Created to Expand SMS’s Reach and Strategic Growth Plans.

dsc_6970SMS (, a UK based electronic manufacturing services (EMS) provider, announced the appointment of Jeff Clifford as the company’s Head of Business Development.  Mr. Clifford brings more than 20 years of experience in the EMS industry and will hold a key strategic role in sales and marketing as well as managing key customer and supplier relationships.

Andrew Maddock, company CEO, stated that several members of his extended network have worked with Mr. Clifford when he was at other companies. “We recognize the value he brings to our team,” Mr. Maddock said. He added that Mr. Clifford’s “contacts and experience in both large and mid-size EMS markets make him the perfect addition to manage the next stage in our reach and strategic sales growth plans.”

Mr. Clifford, meanwhile, was equally excited about joining SMS.

“SMS is known in the UK market for its work in the aerospace & defense, communications, industrial and medical markets,” said Mr. Clifford. “These markets share common challenging characteristics, such as complexity and configurability in a low to medium volume production environment.  SMS is large enough to have the right manufacturing resources and smart enough to have the right technological capabilities to service our customer needs in a unique way.”

About Jeff Clifford

Jeff is an accomplished sales leader with a successful record of over 20 years selling and closing in EMS for leading global brands such as Flex and CTS and regional providers like Axiom and Dynamic EMS. Mr. Clifford is an expert customer solutions executive who has a wealth of knowledge and experience in delivering multimillion pound revenue growth, expanding the client base and securing customer loyalty.



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