VirTex announce new logo and new visual brand identity

VirTex is pleased to reveal its new logo and launch of the new visual brand identity

“The release of our new logo and visual brand marks a significant investment, milestone and start of a new era for our company.”  Brad Heath, CEO and Founder of VirTex stated.  “It clearly illustrates our vision and value proposition for the future.  We are excited and committed to establishing our new brand and to continue to strengthen our position in the electronic manufacturing services (EMS) market, within the regions we reside.”

 “We have developed our logo to indicate our ambition to be in front with new technology and innovative solutions, whilst we position ourselves as a cutting-edge and breakthrough company.”

“We believe that our new logo expresses that a true partnership is achieved by working together in a common and strategic way.  The logo (brand) is visually illustrated to harnesses the full breadth and depth of our VirTex offering, as we cut through the mold to offer a unique service and solution to our Original Equipment Maker (OEM) customers.”

 In 2009, VirTex established AVJ Electronics in Juarez, Mexico, followed by the acquisition in 2014 of premier Wisconsin-based manufacturer MTI Electronics.  Due to their firmly established brand heritage and award-winning reputations, both companies maintained their original identity post acquisition.  Fast forward to 2016 and the time was right to transition and align both company identities with the new VirTex brand and continue to build brand equity as one company, with one voice and vision.  The customer base and capabilities of the three locations are very complimentary to one another, with the mantra, ‘being in the market to serve the market’.  VirTex AVJ enables the organization to be more competitive with manufacturers in China through ‘smart-shoring.’

 “We are pleased to have managed this new start in such a short period of time and we are proud to put in front of our customers today, a financially solid, fully certified, reliable partner who has made several significant investments in people, technology, processes and position to support our future growth.”

 “The new visual identity builds on the company’s leadership position and expertise on designing and developing highly efficient and effective results for our customers.”

 

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