Business Communication: Clear Vision Thanks to Super Glasses
Peters is having its eye on the customer: By wearing so-called AR glasses, the sales force staff of the supplier of coating materials for electronics is now capable of communicating over large distances. “The way this works is that we send the glasses to our business partner. By putting on the glasses and operating the electronics, our customer enables us to see with his eyes via Microsoft Teams, so to speak,” says Peters technologist Hartmut Giesen, describing the benefits. The video conference, as usual, runs as a Teams session – with the difference that the conversation partner is wearing the laptop or tablet on his head.
AR stands for augmented reality. The technology of the glasses is based on the principles of customary virtual reality glasses. However, while VR replaces reality with fantasy, AR does expand reality. The Peters AR glasses from the electronics workshop of a specialist supplier can do a lot more than VR: The intelligent visual aid is used in space, underwater, in medical technology, on skyscraper facades and in research, for example. Moreover, the added practical value is considerable in industrial use, especially for sales. When Hartmut Giesen or one of his colleagues from the sales force discuss an application over a distance of thousands of kilometers, the AR glasses convey an optical proximity as if they were there live.
“Most of our customers are located in Asia, and a distance of 10,000 kilometers in between is not uncommon – you can’t just drive or fly there,” emphasizes Hartmut Giesen. “Especially since our hands are often tied up by Covid-19.” Here, the AR glasses provide helpful support and facilitate communication. The digital eye and the Microsoft Teams tool are used to coordinate things, clarify questions, demonstrate applications and exchange experience. The futuristic head ring makes business relationships more reliable and sustainable.
“Thanks to this innovative technology support, we can provide even better support to our customers,” says Hartmut Giesen, emphasizing what is most important to Peters. The prerequisite, of course, is that the customer allows live streaming to take place on his site. The app is very easy to use, the manufacturer has provided explanations and FAQs. The glasses support voice control, and the contact is established via WiFi or a hotspot.
But the project is still in its infancy. The Peters sales force is first familiarising itself with the AR glasses. The time it takes to get used to the screen under the eye can vary from colleague to colleague. Many of them also notice a difference between working on the display with the left or right eye. As soon as the first attempts are successful, Peters sends the AR glasses by express mail to business partners located in Shanghai, Canada, South Africa, Australia or Argentina. This is how the industrial world is moving closer and bridging pandemic borders.
“For us as a global company, remote AR support makes it easier to maintain relationships with customers,” says Peters CEO Ralf Schwartz, explaining why the company’s management decided to make the investment without hesitation. If the AR principle proves itself, this pair of glasses will not be the only one, says Schwartz. The CEO compares it to the smartphone that was initially viewed critically by some, but has since become commonplace in low-threshold communication. For Peters, it is only a matter of time until AR glasses have arrived and become accepted on all continents. Schwartz: “We are still pioneers in AR glasses, but we want to be at the forefront of this trend in the rapid development of communication possibilities. That makes us future-proof.”