SMT Nuremberg pays off for Europlacer & Speedprint
Europlacer and Speedprint pulled in leads from prospects across Europe on the shared stand at this year’s SMT Hybrid Packaging event in Nuremberg.
By keeping things low key at the SMT show, Europlacer succeeded in attracting interest from customers and prospects across Europe. The company chose not to fill its stand with equipment, leaving space instead for social interactions and business discussions over refreshments. In the Speedprint area, the award-winning S-Track traceability system continued to attract attention from exhibition visitors.
David Kammerer, Sales Manager at Europlacer, explained his exhibitor strategy: “Our plan to welcome people to the Europlacer booth but not take up their time with protracted demonstrations paid off. It wasn’t that long ago that we engaged everyone in the region with our launch of the new atom platform,” he said. Kammerer acknowledged that most visitors to the stand already knew about Europlacer’s atom, with many keen to discuss that new award-winning platform but also equally interested in the company’s ever-popular iineo+ machine. “I am delighted with the business opportunities our team secured at this event,” says Kammerer.
President of Speedprint, Mark Brawley, exhibited the company’s SP710 print platform. This premium model features Speedprint’s ADu+ dispensing technology as standard, and was equipped with the optional S-Track package. S-Track lets users place barcode labels at the very first stage of SMT assembly to deliver the ultimate in line-wide process traceability. “Over the 15 months since its launch, S-Track has become increasingly popular as manufacturers get wise to the advantages of comprehensive process data at a per-board or per-panel level,” explains Brawley. “We see some of our EMS customers using this technology to refine and validate their process, and to provide a deeper level of reporting to their contract customers.”